Matrix Shad Fishing Lures owner Chas Champagne of Slidell is a man of many talents.
Lure designer, manufacturer and producer of excellent fishing videos are among many of his credits.
But beyond all that, he admitted he’s first and foremost a recreational angler.
“That’s why I do all this,” the 33-year-old fisherman said. “It’s all about quality of life – and that’s what fishing gives me.”
Currently Champagne is excited about his new addition to his Matrix Shad line, namely the Matrix Mullet.
“We have arrived at the finish line of its production,” he said. “We now have five colors available.
“It’s your standard walk-the-dog style, hard-plastic topwater lure measuring 4.25 inches in length and comes with quality black-nickel sharp treble hooks. It has good density and can be cast at long distances. ”
Champagne already has evidence that it works in catching quality speckled trout, redfish and bass in his home waters of Lake Pontchartrain and nearby sweetwater marshes.
When testing prototypes of the lure in October 2015, he caught a 26 ½-inch speckled trout weighing 5.5 pounds in an effort to obtain some good trout for a display during a tent sale at Gus’ Tackle & Nets in Slidell.
“I had to be at Gus’ at 8 a.m., so my wife Kristi and I were trying our best to catch a few good trout very early in the morning,” he said.
“I was working the Matrix Mullet near the bulkhead at Eden Isles, and I saw a little slap on the lure on my second cast.”
Champagne only felt the true strength of the fish after hooking it.
“I saw the flash when the fish neared the boat, and I was happily surprised,” he said.
“Once it was aboard, I had to ask myself, ‘Did I really catch such a good trout with my new topwater the day I needed one for a display?’
“It’s probably my boat’s best trout taken in the past 2 years on Lake Pontchartrain.”
After that experience, Champagne was indeed sold – on his very own Matrix Mullet. He knows that many anglers will now enjoy using this product for the extreme excitement experienced using topwaters for speckled trout and redfish.
“We have recently tested the Matrix Mullet in waters from the Alabama/Florida line all the way to Destin,” he said. “The clear waters in Florida make for a great environment to really test the effectiveness of all our lures.
“On Matrix Mullet prototypes, we have taken redfish there ranging from 3 to 14 pounds, as well as quality trout at 22 inches in length. We were able to capture much of that on video.”
The angler explained that the Matrix Mullet was so designed to make dogwalking the lure very easy.
“It also has rattles in it that emit intense high-frequency sounds that are known to attract speckled trout, redfish and largemouth bass,” he said.
The new Matrix Mullet and its five colors are now available online at Matrix Shad.
And for lagniappe, all Champagne’s new Matrix Mullets are painted with golden eyes – a trademark of Matrix Shad’s Goldeneye Series jigheads.
Click below to view segments of this Dockside TV video to see Chas Champagne’s new Matrix Mullet topwater and other lures at work in Florida waters.